Squidsoup’s work combines sound, physical space and virtual worlds to produce immersive and emotive headspaces. They aim to allow participants to take active control of their experience. They explore the modes and effects of interactivity, looking to make digital experiences where meaningful and creative interaction can occur.

Squidsoup is an open group of collaborators coordinated by Anthony Rowe.

Anthony Rowe, creative lead and Squidsoup founder, is also Associate Professor of Interaction Design at the Oslo School of Architecture and Design. Gaz Bushell is main programmer at Squidsoup, and also Lead Programmer for a digital marketing company specializing in viral games. Chris Bennewith is visual designer at Squidsoup, and also Associate Professor, Head of the Institute of Visual Communication at Massey University, Wellington (NZ). Liam Birtles is Senior Lecturer in Digital Media Production at Arts University College Bournemouth.

Others involved include Ollie Bown (Ocean of Light, altzero, Driftnet), James Lane (altzero, Ghosts, Come Closer), Scott Arford (altzero), Sam Britton (altzero), Cliff Randell (Come Closer) and Piers Watson (Virtual Puppeteers)—and many many others.