7:39 min
2012

With the web 2.0 the massive analysis of personal data began by tracing the behaviors and movements of users in social networks to be able to identify common structures. The video takes up the practice of data-gathering in a purely aesthetic context by filming a city square with a bird´s eye view where a wide number of different people stroll into town. The footage was analyzed and edited in order to organize the captured people in defined groups under specific characteristics. The new ironical combinations regroup the strollers in backpackers, people who walk the dog, cyclists, yellow plastic bags carrier, couples holding hands, wheelchair users and other groups.